How to Configure Your WordPress Blog’s Title Tag for the Maximum SEO Benefits
This is the 2nd of the WordPress SEO Tutorials series.
If you don’t know it yet, your web page’s TITLE is one of the MOST important SEO factor in ranking high in the search engine results pages (SERPs).
Check it out: go to a major search engine and type in search engine optimization (with/without quotations). What do you see in the 1st page of the SERPs? Most of the top results have search engine optimization near the very beginning of their titles, and these titles have the keyword phrase search engine optimization BOLD-TYPED!
*Notice the bold-types of the descriptions too? I’ll talk about this later but for now let’s get back to how to configure your WordPress blog’s title tag.
By default, most WordPress themes have your blog’s name BEFORE your post/categories/etc. title:
Your Blog Name » Blog Archives » Blog-Post-Title
This, of course, is NOT favorable if you want to have the extra edge over your competition in the SEO war. Anyway, here’s a step-by-step tutorial on how you can configure the title of your post/category/etc. to this (without any plugin):
Blog-Post-Title » Your Blog Name
*Note: The phrase “Blog Archives” has been deleted.
How to Move Your “Blog-Post-Title” before the “Blog Name”
In order to do this, you need to open up the “header.php” file in your WordPress theme folder. You need a ‘php’ file editor to do this; if not, DON’T WORRY–just do the following:
-First, change the “header.php” file extension to “header.txt“.
-Next, open the “header.txt” file and ‘find’ for the following code that begins with the < title> tag:
< title>< ?php bloginfo('name'); ?>< ?php wp_title(); ?>< /title>
*Note: < ?php bloginfo('name'); ?> is your Blog Name, and < ?php wp_title(); ?> is your Blog-Post-Title. Also, you only need these two “< ?php>” codes: just delete the rest of the other codes or texts (e.g. “Blog Archives”).
Now, all you have to do is moved the < ?php wp_title(); ?> before the < ?php bloginfo('name'); ?>:
BEFORE:
< title>< ?php bloginfo('name'); ?>< ?php wp_title(); ?>< /title>
AFTER:
< title>< ?php wp_title(); ?>< ?php bloginfo('name'); ?>< /title>
That’s it you’re DONE! The last step is to save the file as a “php” extension, “header.php” (without the quotations), and upload it to your site’s theme folder and watch the transformation of your Wordpress Blog-Post-Title goes before your Blog Name:
Blog-Post-Title » Your Blog Name
O.K. That’s it for my tutorial on the configuring your blog name and title WITHOUT using any plugin. My next post will list a SERIES of SEO-related WordPress plugins, plus some optional ‘tweak’ for the best SEO results for the title tag
.
O.K. Then, until the next WordPress SEO tutorial…
If you like "The Best WordPress Blog Title Structure,"
please consider linking to this page:


[...] of the page title instead of having it appear first.” This achieves the same result as my 2nd WordPress SEO tutorial on how to move your blog title before your blog name without any [...]
i think that,s great.
Reply to this comment »[...] Resource theseoblogger.com [...]
I am a newbie in SEO and this certainly is a great help. Thanks for the tips.
Reply to this comment »Thanks, I was looking for this. It is easy explained and now it works just sooo fine!! Although one thing I had to change: it doesn’t work just by copying your “after”. Copy this one and it will work:
There was something wrong with your spaces.
Greetings!
Reply to this comment »I have been in the market for an seo firm for a few weeks now. I think it’s something I need to do for my business as I can’t be found anywhere on google or yahoo. I’m still on the fence if I should hire someone to do the work in house or if I should hire a company to do it for me.
Reply to this comment »Hi,
Reply to this comment »Very nice posting
Thanks, great tutorial to create blog on wordpress. i like to create blog post title tutorial.
Reply to this comment »This is one of the best tutorial I have visited and read. Putting great detail and provided valuable information. This article has a great writer and has a heart. Sharing to others what he has learned. Thank you very much for sharing.
Reply to this comment »I like the tutorial, because I’m looking for that…
Reply to this comment »some days ago I find similar tutorial on web, bt i don’t no why that wasn’t working…..at last PHP programmer kyle gush help me for that…
Previous company of Kyle Gush in Smyrna served as his training ground
At sdwdinc.com, we are the elite resource for the most premium consumer preferred homeopathic HCG formula, GREAT LAKES HCG. We provide all the information you need to know about HCG, HCG drops, HCG Weight Loss, and HCG pills, Homeopathic HCG
Reply to this comment »