How to Use Permalinks to Enhance Your WordPress SEO Blog
This is the first of the WordPress SEO Tutorials series.
By default, WordPress gives you this dynamic URL for your post: “http://yourdomain.com/?p=SOME-ID-NUMBER”. The best SEO permalink structure is to have your post appears with ‘category’ and the ‘post title’ in the URL.
This looks something like this: “http://yourdomain.com/category/post-title”
Why is this the best SEO permalink structure compares to the other structures?
To simply put, this permalink structure allows you to have ‘more’ keyword loaded into the URL of your post. Since the category that you’ve placed your post under usually related to the post title (which hopefully is keyword-loaded itself), you will have the extra SEO benefit if other people use that permalink structure to link your post.
How to Change the Default Permalinks to ‘Category/Post-Title’ Permalinks
In order to change the default permalink structure, you need to go to “OPTIONS -> Permalinks” in your admin panel and paste this code into the BOX after “Custom Structure:”
/%category%/%postname%/
Next, click the “Update Permalink Structure >>” button; if WordPress does NOT automatically update the permalink structure to for you–don’t worry–just do the following:
-If you don’t have a .htaccess file in your root directory (public_html/.htaccess) already, just ‘create a new file’ and name it .htaccess and place it in “public_html” directory or whatever directory you have your WordPress blog installed (e.g. public_html/blog/.htaccess, which is equivalent to yourdomain.com/blog/.htaccess).
-Then, copy and paste the code WordPress gives you after clicking on the “Update Permalink Structure >>” button into your .htaccess file. *Note: You need to click on the some option (e.g. ‘Edit’) of your .htaccess file to open up a window to paste your permalink code in the file.
The code is same as following if you are using WordPress 2.0 or higher:
RewriteEngine On
RewriteBase /
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
Just copy and paste that ‘mod-rewrite’ code into your .htaccess file, save it, and you are DONE!
Now, your old AND new post will automatically carry the category the post is assigned to, plus the title name of that post:
http://yourdomain.com/blog/category/post-title
*Note: That’s the default ‘Post-Slug’ structure after the updated permalink, but if you want to change the name of the ‘post-title’ in the post’s URL, just go to ‘Post-Slug’ (located on the right-hand side of the “Write” page) and input/change to what name you want.
Also, be sure to check out my post on “3 WordPress Plugins to Safely Change Your Permalink Structure” if you’re going to change to your blog’s old permalinks to a new permalink structure.
O.K. Now, that concludes my first WordPress SEO tutorial on permalink structure. If you have any question, just post a comment below…
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[...] my previous post on “WordPress SEO Tutorial: The Best SEO Permalink Structure,” I realize that I had left out a major point to be taken: if you’re changing your old [...]
Nice guide! This definitely is the best permalink type for SEO – dont bother with dates.
Rich Page
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Nice post! must say
I did that at http://www.bontb.com
Reply to this comment »Hey, be sure to check out my post on “3 WordPress Plugins to Safely Change Your Permalink Structure” before proceeding to the change
.
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Reply to this comment »Nice info. But, what happens when you decide to change the names of your category or just be done with some after a while?
I am currently using dates but thinking of switching to the above mentioned permalink structure. Also, how about using UTW tags instead of category?
Reply to this comment »[...] my previous post on “WordPress SEO Tutorial: The Best SEO Permalink Structure,” I realize that I had left out a major point to be taken: if you’re changing your old [...]
What about changing it for the first time? For instance my cat link could be ?cat=23 but then once I put permalinks it goes to 404, because it’s /%category%/
Is there anything that can redirect regular string stucture to the new permalink?
Reply to this comment »[...] http://theseoblogger.com/seo-b.....structure/ [...]
Thanks for your tip,
i have just followed exactly what you have suggested
Reply to this comment »A good point regarding URL structure, check out my SEO beginners guide on SEO Tutorials for other useful tips when building your site.
Reply to this comment »Somehow I will not sugest using category permalink structure if you choose more then two category for one post
Reply to this comment »I have been looking into the best structure and your points make good sense. Many SEO Gurus use the %postname% solely structure. Many others say that might be the best way, but I wonder about the Wordpress info on this:
Using only %postname%
If you use postname as the only element in your permalinks to create a structure such as example.com/post-title, the rewrite rules may make it impossible to access pages such as your stylesheet (which has a similar format) or the /wp-admin/ folder [is this true in WordPress 2.0+ versions?]. It’s best to include some numeric data (e.g. the post ID or date) in the permalink to prevent this from happening. Additionally, WordPress v1.2.x requires the use of a date structure in order for some features, such as the calendar, to function properly. /%year%/%monthnum%/%day%/%postname%/ is always a good start.
What are your thoughts on that?
BJ Carter
Reply to this comment »Webnovate
[...] with old permlink are already in Google’s index then you need to redirect them to new URLS. The SEO blogger has written a quality post about this [...]
Does your permalink structure really matter? According to the people at Stompernet Google doesn’t care about that. Maybe other search engines do.
Reply to this comment »[...] The SEO Blogger, they are making a sound point about the importance of getting the post’s name in the [...]
[...] struktur Day and name dan Month and name adalah yang bagus, tetapi ada pula yang mengatakan bahwa Custom Structure yang paling bagus, karena kita dapat mengkostumisasi sendiri dari permalink [...]
I’ve also created a structure with /%post_id%/%postname% in line with Wordpress’ advice to including numbers.
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I’ve also heard that creating an extension .htm is beneficial too e.g. http://www.harleytherapy.co.uk.....ession.htm
Any one found this too?
Reply to this comment »Thanks for the tutorial. It’s of great help.
Reply to this comment »One of the latest link building fads seem to be commenting on peoples blogs. Now personally I think this is a good idea, everyone seems to be a winner, blog want reader, SEO want link from multiple different blogs. Everyones happy. (It does tend to create a whole loads of complete rubbish conversation completely built to get post by hay no victims there).
Reply to this comment »I am using this tip at my site Breaking Jist but what is the “extra SEO benefit” to this?
Reply to this comment »I’m going for /%postname%/ on most of my WP sites but can imagine including categories could be usefuk for catching more search terms if you choose the category names wisely.
Reply to this comment »I’m not sure if this Permalink structure is really the best.
When you use /%category%/%postname%/ SE’s and web browser would treat it as a directory rather than a page. In my opinion Google gives more priority to a content rich “page” than a directory.
The page loads slowly on older browser when you use directory structure! Instead if you use /%category%/%postname%.html the browser will request the exact page.
One more point; if your domain name contains your main keyword then there is no need to add /%category%/ to your URL. The domain name, directory name and URL will have your keywords…so it might look like over optimization for Google.
One of my sites got penalized by Google after I changed my Permalink!
So be careful
Reply to this comment »RB
[...] my previous post on “WordPress SEO Tutorial: The Best SEO Permalink Structure,” I realize that I had left out a major point to be taken: if you’re changing your old [...]
[...] The SEO Blogger also recommends only using /%postname%/ as the permalink [...]
So what is the best structure permalink?
Reply to this comment »I like the idea using : index.php/%category%/%postname%
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Hey, thanks for the article…
Just thought I’d throw in my $0.02 here… My experience tells me that the /%category%/ in the permalink structure is not the best. This is because it pushes the ‘meat’ of the keywords for that post further down into the URL, making those keywords valued less.
Let me give an example. Say you’re trying to rank for “the best free iphone games” … it would be better for that URL to be:
http://www.yoursite.com/the-be.....one-games/
than for it to be:
http://www.yoursite.com/iphone.....one-games/
Again, this is personal experience. We’ve used both methods and found without /%category%/ to be more effective… This holds true for ‘long tail’ searches like the one above, as well as for shorter 2-word phrases… (To the best of my knowledge, our site doesn’t rank for any 1 word phrases… maybe one day
Reply to this comment »Well one more point, I didn’t mention is to keep your resource URL short e.g. don’t go over board like “http://yoursite.com/long-category-name-title-url/long-blog-post-title.html”
The fix for “long-category-name-title-url” is pretty easy, just keep your “Long Category Name Title URL” name, but change the slug to “short-category-slug”.
One more thing, try to use less forward slashes “/” in your URL. For example, instead of “/ %post_title% / %post_id%”, use “”/%post_title% – %post_id%”. (See how the “/” is changed to “-”?).
Also, the permalink structure depends on the type of site you are building, e.g. for magazine/news site, it’s better to use “/%post_title%” (and maybe date in the URL).
*Last caveat note: part of the reason why I recommend “/%category%/%post_title%” permalink structure is because it helps the reader get an idea on what the topic of the page will be (and it shows hierarchical organization as well
.
Reply to this comment »you will have the extra SEO benefit if other people use that permalink structure to link your post.
Reply to this comment »[...] làm v?i permalink c?a WordPress ?? ??t ???c m?c ?ích SEO cao nh?t. N?u ??c qua nhi?u blog, b?n s? ???c h??ng d?n ?? ch?n 1 trong các lo?i permalink sau [...]
Using permalinks for SEO is a good idea because search engines do use the words in the URL for ranking purposes. There is a contrary point of view how to do this from Search Engine News (Planet Ocean) that everyone should be aware of. SEN says that you don’t want the category title in the URL because it adds an extra / mark and makes the URL longer. Spiders look at the number of / you have in your URL. The more you have, the less effective the URL. That’s why they recommend the domain.com/title of post format. Then you only have one / which will improve spidering.
This is how I do the permalinks on my blogs. I also custom edit the permalinks instead of letting Wordpress automatically configure them from the title.
Hope this helps,
Don
Reply to this comment »Thanks for the tip! I’ve been wondering about the best permalink structure for Wordpress. I normally use /%postname%/ only but now I will use /%category%/%postname%/.
Reply to this comment »tnx for this usefol tips i change my permalink to %postname% and it looks nice
Reply to this comment »Awww ! Nice.. I just put this in my .htaccess
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thanks for your tips and suggestion after a long time i read this type of article. thanks again.
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Reply to this comment »This is brillient. Thanks for this. A great tutorial.
Reply to this comment »nice, i like use this permalinks structure /%category%/%postname%/
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Reply to this comment »This is very important for each and everyone of us who are doing SEO for any reasons.
Reply to this comment »What is the best permalink to be in Google News?
Reply to this comment »Try taking SEO in house and saving some money. Good old fashion do-it-yourself. It’s not hard, you just need a little guidance.
Reply to this comment »Thanks for this great SEO post. I’ve just bookmarked it in Delicious. I am sure I will reference it again.
Reply to this comment »well this type of permalink structure can result in very long urls. you might consider having just post name which is also good
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Reply to this comment »thank for your seo
Reply to this comment »Permalink plays vital role in SEO for blogs and most of the blogger ignore or didnt know its importance. Robots didnt crawl and blog or post with its url containing page/post number
Reply to this comment »gud info,thanks
Reply to this comment »The best permalink structure for your post is %title%
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Reply to this comment »I prefer to use the post title option. If you are planning on building your website to an authority site, then there will likely come a time where you will want to add more categories and hierarchy to your site. It will be a lot cleaner process if nearly every post on a large site has to change categories. Why risk disturbing your traffic when you don’t have to?
Reply to this comment »Correction to last post. If will be cleaner if posts DO NOT have to change categories.
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Reply to this comment »I started using just the %postname% on my custom settings. I like the look short and sweet
Reply to this comment »I have been fighting with this idea off and on and have experienced the 404’s. Good post.
Reply to this comment »I have bit experienced with /%postname%/. But I think this is great as it will help for my site http://imguider.com SEO.
Reply to this comment »Can anyone tell me what is the difference between %postname$/ and $postname. what is the best option for my site imguider.com .
Reply to this comment »[...] dari beberapa blog seperti disini pada setuju bahwa yang baik adalah dengan struktur /%category%/%postname%/ ah masa.. siih.. lha ya [...]
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Reply to this comment »thank you for the information
very interesting and useful
Reply to this comment »Excellent tutorial. Thanks for posting.
Reply to this comment »thank you for the information, it is very important to me
Reply to this comment »Awesome trick. I just applied this setting in my blog. Thanks man!
Reply to this comment »Thanks a lot for sharing such a nice and informative article,really a very good content and very helpful
Reply to this comment »I think its better to add category to permalink also. ineedearnmoneyonline.info
Reply to this comment »Very useful information.
I used to have an ugly looking permalinks on my blog. Following the instructions on this page I changed them to a more appealing ones. Now the links on my blog are more appealing and keywords rich…I’ll be visiting this site more often for more tips.
Thanks
Don Bizman
Reply to this comment »According to Matt Cutts of Google, the best permalink structure is the simple “/%postname%/” wherein the post title will show on your URL.
I guess I’m gonna stick with the search engine master.
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Reply to this comment »Thanks for info, this article give me good information. i will try to my blog
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Reply to this comment »Very Helpful, thank you for the tutorial.
Reply to this comment »[...] struktur Day and name dan Month and name adalah yang bagus, tetapi ada pula yang mengatakan bahwa Custom Structure yang paling bagus, karena kita dapat mengkostumisasi sendiri dari permalink [...]
If you plan to have more than 150 posts, do not use this structure. I just learned the hard way. your CPU will go up, server down, lots and lots of hours wasted. not to mention you’ll need to take the google hit with the change in url.
Reply to this comment »wordpress.org says that the words is %postname% because it slows down the server, i thought i read somewhere that this is the best.
whoah, so confused.
Reply to this comment »thanks for information
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Reply to this comment »[...] default permalink naming scheme used by WordPress is bad. Most people wind up changing it and most documentation on the subject of changing permalinks [...]
nice seo tip
Reply to this comment »Thanks but i want to make my url like this
http://www.domain.com/read-post title
tell me how to make this in wordpress blog ?
Reply to this comment »thanks… i’m confused about this.
Reply to this comment »Bad idea.
Reply to this comment »would this be nice if i have a post with more than one category?
Reply to this comment »I think this may help any of you who want to change the permalink structure without messing up your SEO.
http://qkin.com/change-wordpre.....structure/
Reply to this comment »This is quite good guide and you can tweak SEO up with the help of SEO All-in-One too.
Thanks,
Reply to this comment »I would like to know if it is better for seo purposes to use /%postname%/ vs using /%category%/%postname%/
Reply to this comment »I don’t think there’s any definite answer on this. If you do a search on virtually any topic, you get sites with a variety of permalinks. Obviously there’s much more than permalinks for SEO, but I’m not really sure that any specific permalink really makes a difference for SEO.
Reply to this comment »I would like to use custom with /%postname%/ to my permalink
Reply to this comment »Relay it is most important tip for me.Thanks you so much for your important post .
Reply to this comment »[...] làm v?i permalink c?a WordPress ?? ??t ???c m?c ?ích SEO cao nh?t. N?u ??c qua nhi?u blog, b?n s? ???c h??ng d?n ?? ch?n 1 trong các lo?i permalink sau [...]
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Reply to this comment »SEO en WordPress, poner los enlaces permanentes a un blog existente bajo un virtual host en apache…
Hoy me he decidido a hacer el blog más amigable a los buscadores (SEO: Search Engine Optimization). Para ello, en la página de administración de WordPress, en opciones/enlaces permantentes, he cambiado la estructura de permalinks por una personalizada:…
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Reply to this comment », see you later mate
Nice guide! Thank you!
Reply to this comment »thanx for describing dynamic urls
Reply to this comment »wow amazing blog and i love to read such post that enhance the knowledge specially those who give the info about the virtual world anyway thanks for sharing the nice stuff.
Reply to this comment »So what is optimal /%postname%/ or /%category%/%postname%/ ? Lately I have seen a lot of folks using /%postname%/
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Reply to this comment »thank..
Reply to this comment »I have been using this permalink structure
Nice post, i tryed for my blog http://www.wordpress.1hostpro.net and is work very fine.Thx i will keep 1 eye on you
Reply to this comment »[...] to To SEOBLOGER the best permalink structure is if there is ”category” and ”post” name [...]
Thanks!!
I already setup this structure for my http://www.techadi.com but was afraid either its good seo practices or bad. so your post confirmed me feel good.!
Reply to this comment »Cool article. Shame you don’t have a Facebook like button… Will be coming back for more SEO related posts. Love the site!
Reply to this comment »Thanks just what I was looking for.
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Reply to this comment »Permanent link will show perfect link in Google search result page
Reply to this comment »Thanks for your SEO post.
Reply to this comment »It seems so obvious to create keyword categories and then show them off but so many people miss this. Great post!
Reply to this comment »It seems so obvious to create keyword categories and then show them off but so many people miss this. Great post!
Reply to this comment »im using permalink /%category%/%postname%/, when i using the Top level Cat plugin, the permalink didn’t work, its broken. so i added .html, any suggestion for how to remove category base without using plugin? help..!
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Reply to this comment »Em um novo site vou usar permalinks com ano antes do nome do post por questão de desempenho.
Reply to this comment »Thanks for the excellent tutorial!
Reply to this comment »Informative post, yes the permalink with postname working well for seo.
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Reply to this comment »Thanks for the info on url optimization for wordpress.
Reply to this comment »Thank you very much for this post, I knew there was a better permalink structure for my blog, but I was quite confused.
Reply to this comment »It is fully appreciative of you to put in good efforts to provide detailed and useful information about SEO tips to improve SEO rankings for the wordpress users especially newbies. I am very sure it will come very handy for the newbies.
Well done man!
Reply to this comment »I followed your advice on my blog at http://www.garyriding.com, but unfortunately, it seems to clash with the ‘read more’ html tag. This may be due to the atahualpa theme, or another plugin on the site, but I can not seem to fix it and am therefore reducing the SEO benefit.
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I use permalink similar to the ones used here except for the post id. Ive thought about changing it but then, going out of google’s index would mean a lot of lost trafic. That is something I cant afford
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Reply to this comment »These are all great comments here. Very cool article.
for best seo practice %postname% is the best one. Dont use date structure it will not give any sense in most cases. Nice article Keep up dude.
Reply to this comment »I found this article worth reading … and that is cool and interesting too,, so it compelled me to read full … well thanks
Reply to this comment »Thanks for the write-up. I currently use /%category%/%postname%/ for Themspotter.com, but here’s the issue I have (and I’m trying to find the balance between user-friendliness and SEO):
-The Breadrumb Trail pulls the info from the permalink, and I frequently assign posts to multiple categories. WordPress uses whichever category comes first (in alphabetical order), which is often not what I want (and often not optimal for SEO), and can result in the breadcrumb trail sometimes displaying confusing results (and not always the path visitors took to get to the post).
Is there any good way around this? Using a /%postname%/ structure will let me avoid issues related to posts being in multiple categories, but I’d prefer the category name to show up in the breadcrumb trail and in the URL.
Thanks,
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Reply to this comment »[...] my previous post on “WordPress SEO Tutorial: The Best SEO Permalink Structure,” I realize that I had left out a major point to be taken: if you’re changing your old [...]
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Reply to this comment »[...] followed the tutorials on changing permalinks here and here. I decided to go with category/post structure. [...]
So how about adding the .html to the permalink? Does it helps with SEO or not?
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Very good useful information, will compare with my site.
Thank you very much for sharing this with us.
Reply to this comment »Article is very interesting,thanks for your sharing. from your article I learned more.
Reply to this comment »hi, thanks for the post, I am noticing using this structure: /%category%/%postname%/ that the word “category” is showing up in the slug very often, is there any way to avoid that? or is it not really not a problem? Thanks!
Reply to this comment »thank you, very helpful to me that this is still a beginner.
Reply to this comment »Permalinks Structures For Scaling and Performance
Reply to this comment »I know when approaching permalinks for the first time there seem to be far too many options, but some are better than others. If you want to ensure that your site can scale gracefully and stay speedy, here are a few rules to live by when selecting a permalink structure:
Do not start your permalink structure with the category, tag, author, or postname fields.
Don’t listen to permalink advice from SEO experts who know nothing about WordPress. Keep your site running fast and let the content speak for itself.
Select a structure that starts with a numeric field, such as the year or post ID.
Make sure to end your structure with either %post_id% or %postname% (e.g. /%year%/%monthnum%/%day%/%postname%/) so that each permalink points to an individual post.
Do not put your site url in the permalinks slot. You must use one of the structure tags, or a combination of tags only.
-With the improvements in WordPress 3.3 it is not longer important to start your permalink with a number. I do thing that a %/postname% structure is the best option for scaling though, as you can easily move posts/pages to different categories without having to worry about any issues.
Reply to this comment »Thanks for the tip!
Saved me from serious frustration!
Reply to this comment »Really this is a good article, which helps a lot for beginners as me as well as developer.
Check out this link too its also having collection of wordpress article which helped to beginner as well as developer.
Reply to this comment »http://mindstick.com/Articles
/150deb35-8abb-4e40-a23b-45c92accab78/?Search%20Engine%20Optimization%20for%20WordPress
hi i would say Really this is a good article
Reply to this comment »This has to be one of the most interesting articles i’ve ever read on a blog! (then again, this is one of the most interesting blogs i’ve ever come across)
Reply to this comment »hello Nice job!!
Reply to this comment »It is very informative and very helpful on my research regarding seo techniques. Thanks for sharing this post.
Search Engine Optimisation manchester
UK Online Chat Room Installed same Structure
Reply to this comment »/%category%/%postname%/
http://www.ukonlinechat.com
Good Luck
I was aware that republishing a post does not change the permalink of a blogger blog post. In such a scenario the title of the page is allowed to change. However I wasn’t sure it worked well for the SEO. Does that mean that the title should be keyword specific? How to choose a perfect keyword for the title? Is there software or a tool that will recommend a keyword depending upon the no. of searches on it? Please suggest. Thank you.
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I enjoyed reading your nice blog. I see you offer priceless info. Stumbled into this blog by chance but I’m sure glad I clicked on that link. You definitely answered all the questions I’ve been dying to answer for some time now. Will definitely come back for more of this.
Reply to this comment »I use only this permalinks: /%category%/%postname%/ … I think this is the best!
Reply to this comment »The interesting article but I still learned about this
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Reply to this comment »oww.. this is very good info,, i will change my permalink.. Thanks brow
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Reply to this comment »A lot of people will benefit from this post, especially the hard core Wordpress bloggers. Keep posting!
Reply to this comment »SEO services are permalink structures. this blogger is given the great news about the permalink
Reply to this comment »You can also install “Permalink Finder Plugin” after you changed the URL, very easy to configure. It will automatically give 301 redirect to your new permalinks / URL, so you can keep SEO score.
Reply to this comment »Agreed. There are a few programs that will identify issues with your Permalink structure and offer ideas on how to fix them.
Reply to this comment »[...] When it comes to SEO, or making it easier for search engines to find your awesome content, the structure can play a big role. (See this article for some tips: http://theseoblogger.com/seo-blogs/wordpress/wordpress-seo-tutorial-permalink-structure/.) [...]
HI
Can anyone site me (Word Press) is SEO?
SEO is not always just for a few months.
Some SEO companies because they
You are just a few months after Google blacklist.
Tnx
Reply to this comment »great review for the SEO permalinks, worth the try.
http://grosirjean.com/
Best Thank
Reply to this comment »[...] WordPress SEO Tutorial: The Best SEO Permalink Structure (????? SEO ??: ?? ?? … [...]
Fine way of explaining, and good article to take information on the
Reply to this comment »topic of my presentation subject, which i am going to present in institution
of higher education.
Merolog is now alive for providing free webhost using /%category%/%postname%/ but can anyone tell adding .htm/.html or .php makes any sense regarding the SEO and Why?
Reply to this comment »Hello, all the time i used to check web site posts here early in the dawn, because i love to find out more and more.
Reply to this comment »HI
Colleague
Who can say how I install plugin to your Google search results become more common?
For example, the second page of Google to be good.
Can you tell I’m waiting to install
Thank you
Reply to this comment »I am not saying that its wrong to use them. Actually in terms of performance your setting is the best and mine is the worst, but when it comes to seo then I might have little more wight.
Reply to this comment »Thanks Alot, But i just redirected from Blogger and i’m using the BlogURL|YEAR|DATE|POST name| is there anyway to change it to Category|postname?
Reply to this comment »thank you so much for this great informative article i love this blog
Reply to this comment »Great article on permalinks! Now you just made me have to go and do more work. Haha Thanks again!
Reply to this comment »Nice tips and thanks
Reply to this comment »It doesn’t price a fortune. At $98. It does the job efficiently.
Reply to this comment »Hi! Would you mind if I share уouг blog ωith mу myspace group?
There’s a lot of people that I think would really enjoy your content. Please let me know. Thanks
Reply to this comment »I’m not sure why but this website is loading extremely slow for me. Is anyone else having this issue or is it a issue on my end? I’ll check back later and see if the problem still
Reply to this comment »exists.